© 2020. Suri Agro Fresh Pvt. Ltd.
Our Story
Suri Agro Fresh Private Limited is one of the largest distributors and importers of fresh produce in India, handling over 65,000 MT of fruits and vegetables every year and leading the Indian fresh produce sector through innovation, technology and sustainable growth.
At SAF, we strive to create nurturing experiences which touch the hearts. For us, a farmer’s happy experience of working with us is as essential as the joy of our consumers when they relish the taste of a good fruit. We are the authors of a fruit’s journey from the farm to the consumer, carefully ensuring at each chapter that it reaches you in the best possible quality.
It is a joint ventured company between the Suri Family and Total Produce PLC, Ireland.
Founded by the Suri Brothers after independence with a vision to bridge the quality gaps in Indian Fresh Fruit Industry; the company has since embarked on a journey to lay its footprints as a pioneer on the global fruit map. Over the years, the company has successfully ventured into the cold chain industry, packaging, handling and fruit processing industries. World class machinery and international standards of fruit processing have led the company to achieve global leadership and paramount expertise.
History
Bansi Lal Guru Charan Suri started the business in Azadpur, Delhi, which is the largest fruit market in Asia
The next generation in the family, Mr. Sudhir Suri and Mr. Hitin Suri, joined the business
Built First Cold Storage and Distribution Centre in Kundli, Haryana, to service customers better
Grading and Packing Line installed in the Distribution Centre which led to the emergence of Enjoy as a brand
The company started importing fruits
Association with Total Produce PLC – the largest fresh produce distribution company in the world
Started building relationships with key suppliers for imports from across the globe
Commenced operations in Mumbai
Opened a modern distribution centre for fresh produce in Rai, Haryana
Commenced operations in Ahmedabad
Started exports from China
Started grapes exports to Europe, UAE and Asia
Cash and Carry outlets in Hyderabad, Bangalore and Jaipur
Inaugurated a fully automated facility in Mumbai
Joint Venture with Total Produce
The company has expanded its global reach by partnering with Total Produce PLC, Ireland and forming Suri Agro Fresh Private Limited. This collaboration has facilitated imports from prestigious suppliers all over USA, Chile, Peru, Brazil, Argentina, Uruguay, NZ, Italy, France, Belgium, Holland, Spain Poland, Turkey, Greece, China, Thailand, Vietnam, South Africa, Egypt and Australia.
Total Produce is one of the world’s largest and most accomplished fresh produce providers and producers. Local at heart, global by nature, Total Produce operates out of 39 countries while serving many more. Growing, sourcing, importing, packaging, marketing and distributing over 300 lines of fresh produce, Total Produce’s range extends from familiar fruits to more exotic ones.
Total Produce’s belief in providing best quality and its ethical approach towards business resonates with Suri Agro Fresh’s principles, making it a natural partner for us.
