From the desk of Mr. Sidhantt Suri, Head – Sales & Distribution, IT
Every fruit has a story to tell!
As we dig into the delight of juicy fruits, our eyebrows relaxed, our lips parted in a smile, we often ignore the journey it took to reach us. From orchards to our forks, the journey is complex yet beautiful. The two most critical aspects of the entire lifecycle are: growing a quality product and ensuring it reaches the consumer with the quality intact.
At Suri Agro Fresh, we have over 5000 growers working globally with us. They are our custodians of quality who nurture it with love and affection. We also constantly strive towards standardization and technological advancement in the fresh produce industry to benefit everyone. However, keeping the quality intact takes some doing. That is where SAF’s expertise comes into play.
We firmly believe in our mission of delivering an unparalleled experience to the consumer by bringing the best quality fresh produce from farm to fork. We constantly push ourselves to explore new opportunities, the latest technologies, innovation, and sustainable techniques to optimize the supply chain.
Some of the measures that we take to ensure what reaches the consumer is of utmost quality:
Optimizing Supply Chain
The Usain Bolt of the industry! We optimize the supply chain by removing inefficiencies and providing the quickest route from farm to fork. The supply chain is fragile and vulnerable to numerous factors such as farming conditions, logistic mismanagement, scarce shelf-life effects, unsustainable packaging, extreme weather conditions, and adulterations. SAF understands the intricacies of the process and follows a quality assurance-driven process. With checkpoints and filtrations throughout the process, only the best of breeds reaches the consumers.
Procuring high-quality fruits
Your taste buds deserve the best! SAF procures high-quality fruits & vegetables from growers and maintains the quality of products through advanced handling, quality control checks, sorting, grading, and modern cold chain infrastructure. SAF has partner facilities with their locations owned and directly associated with Suri Agro Fresh CA facilities.
Working with the growers
Together we grow, together we prosper! SAF provides free consultation to farmers for growing the crops suitably. This process is called Forward Linking. At SAF, it is our vision to grow together with our partners. We believe in adding value to their lives by handholding them to success. We share industry best practices and conduct training for farmers and pushcart vendors.
Available anywhere, anytime! SAF aims to be a year-round supplier for its customers. To ensure better availability around the year, SAF has partnered with numerous leading fresh produce vendors. Suri Agro Fresh Private Limited is one of the largest distributors and importers of fresh produce in India. It handles over 65,000 MT of fruits and vegetables every year.
Since our inception in 1947, we have strived to create nurturing experiences which touch the hearts. For us, a grower’s happy experience of working with us is as essential as the joy of our consumers when they relish the taste of good fruit. We take care of fruits during their journey from the farm to fork.
Happy Reading and Happy Eating!